Record-breaking broadcast publicity for Seafarers Awareness Week 2018!
TV and radio coverage of this year’s Seafarers Awareness Week (23-30 June) reached an estimated 6,573,000 people, according to a report from Markettiers, the multi-award winning market leaders in broadcast PR and communications.
Nine TV interviews were secured with BBC News, BBC South Today, five ITV stations and That’s Norfolk TV. A total of 25 radio interviews took place, across the national and regional BBC and commercial networks, most with Commodore Barry Bryant CVO RN, Director General of Seafarers UK.
Additionally, Sky News Radio ran the story as copy to a potential audience of 45 million across more than 300 commercial stations.
Commented Seafarers UK’s Campaigns Manager Nick Harvey: ‘By promoting maritime employment opportunities and the forecast global growth of seaborne trade, we attracted the interest of more broadcasters than ever before for Seafarers Awareness Week.’
‘Our thanks go out to all the guest interviewees, including Sue Terpilowski of the Women in Maritime Taskforce; ABP’s Andy Constable, Head of Operations at the Port of Ipswich; students from the MLA College in Plymouth and Bristol Maritime Academy; and Andy Wright from Searegs Training.’
In 2019, Seafarers Awareness Week will be 8-14 July.